I am a strategic storyteller who leads organizations in communicating their impact in everything they do. Every brand needs someone who will make the right people pay attention. I’ll work with you to demystify the process of defining your unique narrative, building excitement, and mobilizing action from your audience.

Areas of Expertise

Strategic Planning

Social Impact

Thought Leadership

Executive Positioning

Brand Strategy

Reputation Management

Notable Projects

A crisis communications plan for TFA.

A brand, thought leadership, and executive positioning strategy for TFA.

A new member website for TFA.

A digital marketing plan for a globally-recognized floral installation artist.

A brand strategy for United States Artists.

A rebrand for the Eli and Edythe Broad Art Museum at MSU.

A digital marketing strategy for the Eli and Edythe Broad Art Museum at MSU.

How I Work

I believe in building strong strategic plans as roadmaps that take the guesswork out of decision-making to make space for creative thought. In a room full of different opinions and experiences, I can motivate a team to move forward with optimism. Defining success, dreaming up interesting approaches, and achieving results are at the core of the way I work.

  • “Working with Whitney is a disarming experience that allows me to be vulnerable and truly be my authentic self. Whitney is always willing to listen, reflect back, give ideas, and help brainstorm.”

    — A Director of Development

  • “In the 10 years that I have been a part of this network, I have never seen our channels communicate like they have under Whitney's leadership.”

    — An Executive Director

  • “Whitney is able to be an expert, while inviting others in.”

    — A Managing Director of Alumni Engagement

  • "Whitney is someone who takes the work seriously without taking herself too seriously"

    — A Managing Director of Equity and Belonging

  • “Whitney is a problem solver and always takes initiative. She gives great pushes to the team and to me that have made us all better.”

    — A VP of External Affairs

  • "Whitney has a a lot of strengths but she's also just a joy to work with and makes people laugh."

    — A Director of Programming